Tag Archives: consumer experience management

Distinguishing between Customer & Consumer is foundational to Innovation

If you are a practitioner or a serious student of Innovation especially in these modern times, the important distinction you have to make is between Customer and Consumer. They may or may not be the same entity in all cases … Continue reading

Posted in Business Process Management, Business Strategy, Business Strategy & Innovation, Change Management, Customer Management, Innovation, Management, Society, Transformation | Tagged , , , , , , , , , , | 1 Comment