President Obama needs to be lauded for his non-partisan statesmanly approach to the US Presidency and the ability to take decisions that are morally and ethically aligned more than the rule of politics. Not keeping an eye on his popularity ratings which are currently at an all time low and the Democrats facing electoral reverses, President Obama has continued to do the right thing; be it Healthcare, Banking & Financial Services Reforms, and Economic Recovery (where the factor of jobs fits in). He has also been very clear in opening channels of collaboration, be it with India or China (he even made attempts to bring Iran and Israel into the scheme of his global dialog) while staying true to the principles of withdrawing from Iraq and focusing to the point of ending global terror base in Afghanistan and returning that society to a more amicable plural independent society. Last but not least is also his acknowledgement and commitment to the challenges of climate change, accommodating and allowing for a more participative approach from reluctant nations such as India, China and others. The balancing act is difficult and he understands clearly that the popularity vote is over with elections and now the vote that will be cast is for performance. There were global expectations on his being elected and he has stood true to the promise of a more humble and participative Americas in the global order. The challenge he has thrown to the American business leaders has got to do more with improving the business operations and performance using technologies and talent globally than taking the path of least resistance and shift the lowest common denominator (the low paid jobs) out of the country to cheaper destinations to deliver predictable results.
This is a “Moment of Truth” for the Indian (all global players) Services industry to renew their business model and become capable of delivering products, processes, services and / or platform simultaneously. This is also the “Moment of Reckoning” for a body such as NASSCOM to create an environment of Innovation within the country and encourage enterprises in India to become technology savvy and connect globally to become quality players. This is also a “Moment of Definition” for the Government to create a climate to welcome talent from countries such as the US to work in India and help grow the Knowledge and Economy of India for a pre-eminent position the global socio-economic order.
Just because President Obama has raised the warning of cutting tax breaks for outsourcing jobs the businesses in the IT, ITES and BPO sectors are not going to be out of work or unprofitable in the next one year. On the contrary, there is clear evidence that some of the top India Pure Players are well prepared to leverage and service the Converging Content, Communications and Computing scenario to divergent needs of the global marketplace. This is a great opportunity to not just “Adding” but start creating “Value” in the truest sense of business partnership and collaboration; making Information Systems global and access to Technology local. In such a scenario, jobs are never outsourced, they are performed smartly.
There is no need to twist ourselves in a tango. Asking businesses in the US to protect jobs in the country is not protectionism; it is a smart way of asking them to leverage their assets. The companies who service these businesses must become smart about the Value they create in these businesses and help extend the asset life. It is not enough for arm chair economists to talk about the globality of the economy, but to walk the talk and participate to ‘assure rewards’ in such a globalization process.