Innovation: When it became a current fashionable jargon

Anyone and everyone talks about the “Innovation” word in an exclusive swish these days. So why is it such a super word that needs to be mouthed? Like I read in a recent research article, if you are talking anything related to Information Systems and / or Technology, you must mention “Real-Time” every second minute or in every second line of your conversation; else what you say is irrelevant.

Well, there is your answer for starters. The technology and times of today facilitate us to collaborate and co-create new products and / or services and reach them out to new audiences in a fraction of time imagined even say, five years ago. And yet, is that potential being realized? Like all hype, this one is also going through the cycle which is a real pity. The disconnect between the “Thinking & Action” as well as “Capabilities & Commitment”.

Most organizations need these two connections established; between thinking and action translated into Innovation and Real-Time as well as Capabilities and Commitment for Risk Assurance. Collaborators and Co-Creators must come together to make technology affordable and reachable; it will be when cost and delivery mutually serve each other in the context of Quality and Service with Flexibility. That is the reason I twitted recently when the Indian Prime Minister Manmohan Singh announced a 7% GDP growth for India (at the Davos) that it needs to be accompanied by a vision for implementing Quality – Doing it Right the First Time!!! I have not audited, but I am sure there is a considerable amount of money that goes down the drain in poor Program and Project Management of government initiatives in India.

I have no complaints against the advertisements on Innovation. But please, Innovation is not about Features and Functions alone, it is also about the Reach & Distribution that is dictated by Business Process. Therefore, it is not a single or multiple number of discrete events, but a continuous process repeated and renewed; continuously and concurrently with Business As Usual. Ideas are good and one of the key ingredients for innovation, but they don’t make the crop  and can’t feed a nation. It is a multiple combination of seeds, weather, soil and other conditions that grows crops and the supply chain allows it to reach the consumer and the consumer buys to experience good food! Innovation isn’t realized until that morsel is fed to the last hungry living being.

About Subbu Iyer

Subbu Iyer is an Innovation & Transformation Leader as with 28 years of serving customers globally. He is currently the Chief Designer & Transformer at Energizing Innovation, an enterprise that is being founded to facilitate continuous growth in enterprises and as a consequence create societal wealth. The Radical Shift that this enterprise intends to employ is focusing on the Potential rather than the Performance of a business. He has been a serial entrepreneur and an intrapreneur in his past life, having founded Nihilent Technologies and Nandaki Systems besides being associated in senior leadership roles with firms such as Coopers & Lybrand, Cambridge Technology Partners, Tata Consultancy Services, Wipro Technologies and Steria.
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